Social Media by Leah


Response 2: Really Simple…What?
September 29, 2009, 9:23 pm
Filed under: Uncategorized

I vaguely understood RSS before last week’s class, and thought it was mostly used by people like this guy.

Little did I know that the RSS phenomenon is huge, it has been for awhile, and I am apparently not on top of social media as much as I thought I was.

I suppose my hesitation to learn RSS (and by learn, I mean actually take five minutes to read the RSS Wikipedia Web site and get the gist) stems from the fact that I did not think I had any news to follow continuously.

But– during class everything changed. The wheels began to turn…

I learned that I could always be in touch with blogs, news sites, and other regularly updated pages if I embraced RSS.

My mind began to race.

That means…if I use RSS…I will always know when my favorite gossip site is updated. No more clicking refresh every half hour. I will not be the last person to know what dumb things Kanye West has done. I will be the first to find out when Brangelina actually calls it quits.

I can find out when Texts From Last Night is updated. I will be the first one putting the most hysterical text in my Facebook status and on my Twitter page.

Okay, so perhaps not the most intellectual thoughts that could have come to mind, but I must admit, I do love informative and humorous Web sites!

Once Google Reader was introduced and I placed Oh No They Didn’t, Texts From Last Night, Mashable, and the class’s Delicious Web site into it, life became a whole lot easier. RSS and Google Reader are a convenient duo.

My level of technologicalgossiptexting intelligence was actually boosted and Ino longer have five tabs up at work (which is better for my credibility).

Who knew lessons learned in class could actually be…practical?

Next week: Perhaps The Wall Street Journal and The Washington Post will be loaded into Google Reader.



Response 1: 95 Theses?
September 22, 2009, 10:19 pm
Filed under: Uncategorized

How many theses are there within The Cluetrain Manifesto? One clue: There aren’t 95.

So how am I supposed to determine how many there really are?

Let’s start by looking up the definition.

1) A proposition stated or put forward for consideration.

2) A subject for an essay.

3)A dissertation.

4)A downbeat.

5) A part of a metrical foot (?) …

and simply…

6) Philosophy.

So there were not 95 statements put forward. I agree with that. There were many repetitive theses. For example, theses number 27 (By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay) and 41 (Companies make a religion of security but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce) and 16 (Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone) all provide the same message: Companies have boring jargon that is pushing away their markets. There were also theses such as numbers 75-85 that may not appear to be theses, but most of them are general statements (although somewhat condescending) that are suggestions or proposals for companies. So, why 95? Did they just want to drive the point home? I did some research on manifestos and the number 95. I did not find anything of substance.

The whole shebang probably could have been squeezed into about eight sentences:

Markets are conversations that are spoken by humans who have different voices than companies. People sound human, which can also translate to being natural. Because people are talking to each other, they are not in the dark about organizations and their products and are therefore smarter than before. This can be said about markets and employees. Companies need to lighten up, move away from their boring jargon and communicate with their markets directly. Corporations also need to allow their employees to talk to markets directly in their own words. Markets now have more power than before and companies must realize that they are dependent on their markets and it is not the other way around. If organizations do not realize the changes that are occurring, they will end up unsuccessful.